TAJNE ZANATA – the new book by Miroslav Mišković, will be available for sale starting October 14

The founder and president of our company, Miroslav Mišković, has published his second book, TAJNE ZANATA (Secrets of the Trade).

Starting Monday, October 14, it will be available in Delfi bookstores, on the Delfi and Laguna websites, and in other major bookstores. Exclusively signed copies by the author will be available for purchase on the Ananas online platform.

TAJNE ZANATA is a collection of short stories from the author’s career, which spans nearly five decades. The book is based on examples from his business practice, accompanied by valuable conclusions and insights from a man who has marked the economic life of Serbia and the region in recent decades.

In this new manuscript, the author presents a sort of guide to all phases of business: from starting and investing, through the development of companies and people, to exiting the business, or selling. His desire is for the interested reader to learn, in the easiest way possible, everything he himself learned through a more difficult path – through personal experiences and mistakes.

“I consider knowledge to be the most important quality of an individual and society, and the transfer of knowledge to be one of the most important tasks of every person and institution. The most useful thing we can do for our surroundings is to acquire and improve knowledge, and then selflessly share it with those who wish to adopt it,” explains Mišković his motives for publishing his second book.

His previous book, JA, TAJKUN (I, the Tycoon), was published as his life’s confession. Released in 2018, it became one of Laguna’s biggest hits, selling 37,000 copies.