The Digital Village project creates the possibility for easier, more efficient and sustainable production, higher earnings for farmers and more attractive rural life, especially for young people.
Statistics say that Serbian villages are disappearing: out of 4,700 villages in our country, 1,200 will disappear in the next 15 years. More than 1,000 villages have fewer than 100 inhabitants, and more than 200 have no residents under the age of 20.
Agriculture is a great chance for the Serbian economy and the Serbian countryside, but only if it is modern, based on modern information technologies and digital trends.
In 2022, we raised the process of modernization of Serbian villages to a higher level and, together with partners BioSense Institute and Mokrin House, launched the Digital Village project in Mokrin with the intention of connecting the modernization of agricultural production with the digitization process. From 2023, OTP Bank Serbia joined the project as a new and first financial partner.
The project includes 24 farms, and in 2022 we completed the first phase of the project. We held 10 lectures, set up a weather station and started the development of the AgroSense application, which should enable monitoring of crop conditions using mobile phones or computers.
The Digital Village is part of the FOSTER project of the European Commission, whose goal is the development of the Food System.
The project through which we aim to establish continuity with the tradition of great Serbian benefactors, but also to build a lasting connection between patriotism and the common good.
Our Village is a project of reviving and modernizing Serbian villages to raise the life quality and bring young people back into villages.
Sustainable development is an integral part of our business strategy, which is based on respect for the principles of sustainability and responsibility in business and the relationship with the community.
A project in which our employees provide help and support to socially disadvantaged families, spread joy and bring the smiles back to the faces of children during the New Year holidays.
Realizujemo projekte održivog razvoja i time doprinosimo razvoju svih stejkholdera, privrede i društvene zajednice u celini.