The promotion of Miroslav Mišković’s book “Tajne zanata” was held at the Sava Centar

In a festive atmosphere at the Sava Centar, the promotion of “Tajne zanata“, the latest work by Miroslav Mišković, one of the most influential entrepreneurs in the region, took place. The event brought together numerous business leaders, media representatives, and book enthusiasts. It began with a reading from the book by actor Tihomir Stanić, introducing the audience to both the business and life philosophy of the author.

In his address, Mišković highlighted the key message of the book, saying: “If I had to sum up my entire life philosophy in one word, it would be – knowledge.” He added: “When choosing between two options – profit or knowledge – always choose knowledge, because profit will come. Knowledge is the key to everything.” He emphasized that “Tajne zanata” is not just a collection of business lessons but the foundation of everything that Delta Holding represents today, stressing that the essence of sharing knowledge is inspiring others and contributing to the development of society. “We live in a time when we don’t have to invent anything, but only apply what we know,” said the author.

When asked by the audience about his motivation to continue, Mišković responded: “Motivation comes from success.”

The promotion was marked by inspiring speeches from the guests. Vesna Damjanić, Editor-in-Chief of Bloomberg Adria TV, pointed out that every reader can experience the book differently, depending on the stage of life they are in: “This book is as timely as it is timeless – everyone can find ideas and inspiration within it.”

Dejan Papić, Director of Laguna, spoke about the sincerity and authenticity of the book: “In every chapter, there are pearls related to morals and ethics, making this book a personal guide for anyone who wants to succeed in business.” He added that the book had already reached the top of the bestseller list and that a second print run had been made in record time.

Veljko Lalić, Editor-in-Chief of Nedeljnika, praised the book as a work that demystifies entrepreneurship and shatters illusions about quick success: “The book provides an authentic insight into the challenges and true essence of business, which is invaluable for young entrepreneurs.”

The symbolism of the location – the renovated Sava Centar – further emphasized the philosophy of the book: transformation, growth, and vision. During the evening, Tihomir Stanić read the most memorable quotes from the book, including the author’s closing message: “Knowledge is the foundation of every success.”

“Tajne zanata”, with its symbolic 33 chapters for 33 years of Delta Holding’s operations, has already found its way to readers and is available at Laguna bookstores across the country and on ananas.rs.