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Naslovna Lazar Radanov Radičev

Regional Director of the Maserati brand

Lazar Radanov Radičev

Lazar Radanov-Radičev joined Delta Auto Group in 2017 in the position of Product and Price manager. From 2020, he performs the function of director of new business development, and from October 2023, he assumes the role of regional director of the Maserati brand, simultaneously performing the duties of director of the new branch of the Delta Auto Group – Delta Automoto Adria.

Lazar is a dedicated professional with over twenty years of experience in the auto industry, which he gained as a long-term Product and Price manager for many brands such as Ford, Volvo, Land Rover and BMW. He is particularly proud of his participation in projects implementing advanced IT business solutions in the auto business, and the topics that are currently in the focus of his business interests are the luxury vehicle sector and the development of urban mobility.

He speaks English fluently and uses French. He is a passionate lover of new technologies, photography and cinematography.

He is married and the father of one daughter.